Typography Worksheet

Typography Worksheet:

http://www.csse.monash.edu.au/~cema/courses/CSE5910/lectureFiles/lecture5b.htm

Anatomy http://www.nhsdesigns.com/graphic/typography/anatomy.php

Write out the answers to these questions in complete sentences. 

Label and define all of the above numbers:

1. ascender line               
2. Base line
3. Ascender height
4. Cap height
5.  descender
6. ascender
7.  X-height
8.cap line
9.  Mean line
10.  Descender line

Type Families:   http://www.nhsdesigns.com/graphic/typography/type-families.php

Define Serif: font style where there are little stickey outey things jutting out from the letters
Define Sans-Serif:  fonts which don’t have stickey outey things
When do you use Antique Fonts? When you wish to evoke a period or historic feel
At most how many words should be Decorative Fonts at a time? 3
What does a script font resemble? handwriting
What element of design does script represent? (From elements lesson) line, space, shape
Why use Symbol Fonts? To embellish or complement texts

Essentials:  http://freelancefolder.com/typography-essentials-a-getting-started-guide/

Define Typography:  the art and process of arranging type for a variety of media purpses.
Why do designers need a solid foundation in typography? So they know how to utilize text to the fullest and most accurate extent
Kerning: the space in between each individual letter, can be manipulated to make text easier to read
Leading: the space between lines of text, used to give things a greater or smaller sense of space
Tracking: “rivers” of white space in text created by inaccurate alignments

When do you use the following?
Center Alignment: to draw attention to something, such as a headline or title
Right Alignment: crisp and clean, used for professional and corporate media
Justified Alignment:  perfect alignment on both sides, usually in textbooks or newspaper  print

Styling:  http://www.nhsdesigns.com/graphic/typography/styling-formatting.php

What is remembered: good styling or bad styling? Bad styling is more memorable
What is legibility? The ability to read something clearly
Type size smaller than 7pt is: difficult to read and type
Type size smaller than 3pts is: illegible
Type range for legible type is: 8pt to 14pt
What do you use for long passages? serif
What case do we use for Body? Upper and lower case
What is measure? The width of the text column
What can you tell me about Ragged Edges? Depending on the side alignment, it is more legible or less legible

Text as Image: http://www.nhsdesigns.com/graphic/typography/text-as-image.php

What are some ways text can be used and what font types do you use for each?
to create a picture, and to create or remove emphasis from certain aspects of an image

Choosing and Using Type:  http://www.will-harris.com/use-type.htm

**Read ALL of it.  Answer the following:

Why is choosing and using the right font important? (Two reasons)

To properly convey the message or idea you are trying to present

To ensure that everything is clear and legible

What are the two most important things to remember?   Type is on  the page to serve the text, and there are no good and bad typefaces
What is appropriate? What do you have to consider?  You should heavily consider the audience; who will be reading it, will they be able to read/understand it, is your goal to appear formal or informal, etc

Tell me the rules:  (there are 10)

1: body text should be between 10 and 12 point

2: use enough leading, always add at least 1 or 2 points to the type size

3: don’t make your lines too short or too long

4: make paragraph beginnings clear

5: use only one space after a period

6: don’t justify text unless you have to

7: don’t underline anything

8: use italics instead of underlines

9: don’t set long blocks of text in italics, bold, or all caps

10: leave more space above headlines and subheads than below them, and avoid setting them in all caps.