Packaging design questionair

Branding and Identification Questionnaire
(answer as if you were the client)

Please complete the information about the product for which you are requesting a logo.  This questionnaire helps the designer.  Please answer in complete sentences with as much detail as possible.  Real Life Example Click Me!

Company Name (ex:  Kellogg’s): BeauTeaful Teas

Product Name (ex: Frosted Flakes):  FloraTea

·         What type of product is the design for? tea

·         Explain your product in Detail, use 3-4 complete and articulate sentences : FloraTea is a line of organic flower and fruit infused teas. FloraTea teas come in a variety of tea and flavor combinations, each providing a range of vitamins and antioxidants to contribute to good health. The plethora of flavor combinations ensures that anyone can find the perfect tea for them.

·         Who (age/gender) is your target audience and who is your most ideal customer: teenagers and Young and middle aged women who are concerned with their health.

·         How would you describe your product? Fresh, flavorful and fun

·         What is the overall feeling/message you want your product to convey? Versatile and energetic

·         Do you prefer LogoType or Logo? logo

·         Organic (smooth shapes, natural feel) or Modern ( harsh lines )? organic 

I like the bright colors and the organic feel of the packaging. The black contrasts well with the bright colors of the package.

I like the geometric shapes and the small dashes of bright color. I also like the slight variation between the pattern at the top and how it embodies the type of tea inside the package.

I like how the opening at the top is in the shape of a flower, and how the box has small little details to pull everything together.